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THE INFLUENCER ERA

Resetting Society Before Our Kids Are Lost to Excess

I’ve written about this before: Ask a kid what they want to be when they grow up, and they’ll say a YouTube star or an Instagram Influencer. When you zoom out and look at the world today, how can you blame them? You can’t.

We’ve got a generation growing up in a world where excess isn’t just celebrated, it’s the damn blueprint for success. Case in point: Miami’s Ultra Music Festival, a three-day electronic-dance blowout that just wrapped its 25th anniversary from March 28-30. This isn’t just a party—it’s a symptom of a culture spiraling into absurdity, and our youngsters are the ones caught in the undertow.

Let’s break it down...
Ultra’s VIP section offered bottle service packages that make your wallet cringe. The “F*ck You Money” package? A cool $425,000 for 200 bottles of Pharrell Williams edition Moët & Chandon Nectar Imperial Rosé, 100 bottles of Dom Pérignon Brut Luminous, and 100 bottles of Dom Pérignon Rosé Luminous. That’s 400 bottles of booze for a price that could buy you a house in most states.

Then, on the final day, they tweaked it—renamed it “Executive decision… we lowered our pricing” and dropped it to $424,999.99. Cute, right? A penny discount on a half-million-dollar tab. And if that wasn’t enough, they rolled out a $500,000 “Shut this sh*t down” package, promising “the rest of our entire f*cking inventory!” after 8 p.m. This is wealth so obscene it’s practically a middle finger to anyone scraping by.

Now, if you go over to X and see what the festival crowd’s saying, you will not believe your eyes. These aren’t hypotheticals—these are real posts from folks living this madness:

— One user, bragged, “Dropped 50k on a table last night, worth every cent when the DJ shouted me out.”

— Another person posted, “Bottle service hit different when you’re popping Dom with 10 strangers who just became your besties—$425k vibes!”

— And then there’s this one, “Paid for the ‘Shut this sh*t down’ package, blacked out by 9 p.m., woke up with a $500k receipt and zero regrets.”

Outlandish? Sure. But this is the reality kids are scrolling through daily—excess as a status symbol, blasted across their feeds.

How the hell do you convince a 16-year-old to grind through calculus or apprentice as a plumber when they see influencers raking in millions for a weekend of debauchery? Traditional careers—teaching, nursing, engineering—pay peanuts compared to the eye-popping cash flows of the digital elite. It’s not just festivals. The playbook’s been written by drug dealers flaunting stacks of cash, hip-hop stars dripping in diamond chains, porn stars driving sports cars paid for by explicit content, and influencers selling their lives for likes. The message to kids is clear: why build something steady when you can blow up fast and live large?

ANYTHING FOR ATTENTION
It used to be if you were smart, honest, and humble — you were a person positioned for a leadership role within the company. Now, it’s all about being outrageous and thirsty for attention. Take the recent stunt that’s got the internet buzzing—a young woman filming herself as she slept with 100 men in a single day for her Fans Only page. Fans Only, for the uninitiated, is a subscription platform where creators sell exclusive content, often adult-oriented, directly to subscribers. Launched in 2016, it’s exploded into a multi-billion-dollar industry, with some creators pulling in six or seven figures monthly. This woman—let’s call her “100-Guy Girl”— reportedly charged $50 a pop for access to the video, netting her thousands in a day for banging 100 strange guys in a day. Online comments were just as sick:

— “She’s a legend, turned a wild night into a paycheck”

— “This is what passes for ambition now”

— “How can I be guy 101?”

— “If I sleep with 200 guys can I charge $75/view?” 

This is the decline of America’s kids in real time. 
They’re not dreaming of stability—they’re chasing viral fame. A 2023 survey from Morning Consult found 54% of Gen Z would ditch a traditional job to become an influencer if they could. Why? The money’s insane. Top influencers like MrBeast or Charli D’Amelio pull in tens of millions annually, dwarfing the $60k median salary of a teacher. Even mid-tier creators can out-earn a decade-long career in a trade with a single viral post. Compare that to the $425k Ultra bottle service—pocket change for the elite, but a lifetime of wages for most.

It’s not just the cash—it’s the culture.
Drug dealers glamorize the hustle; hip-hop flaunts the payoff; porn peddles instant gratification; influencers sell the illusion it’s all attainable. Kids see Ultra’s VIPs dropping house-money on champagne and think, “That’s the goal.” They see 100-Guy Girl and wonder, “Why not me?” The traditional path—education, hard work, patience—looks like a sucker’s game when the rewards are so lopsided.

We need a reset, and it starts with dismantling this circus. 
Ban the obscenity — start by taxing the hell out of these $500k bottle tabs and redirect it to trade schools. Break up the influencer monopoly—platforms like Fans Only need regulation — not to censor — but to stop amplifying excess as virtue. Boycott brands that support these influencers — keep your kids of YouTube. Push real role models—engineers, doctors, builders—not clout-chasers. Kids won’t focus on careers that build society when the loudest voices say you’re a fool to try.

America’s youth aren’t doomed yet, but the clock’s ticking. Ultra’s a symptom, not the disease. The disease is a society that’s forgotten how to value what lasts over what shines. Reset now, or watch the next generation drown in champagne they can’t afford—and never learn to swim.

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Have a great rest of your day.
Your Friend,
DML

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